Advantages of ATProto

as an artist:

you don’t have to shape your content for the algorithm, more creative freedom

links are not penalised/cumbersome: put links to tickets, releases, CTA

as a consumer

no focus on the ‘for you’ feed: less addictive, more informational, outgoing links

agency to have different feeds, even create your own ones: diversify your consumption depending on your mood

not missing out on posts: chronological, custom feeds

choose your app view/experience: microblogging (Bluesky/Twitter), photo (Flashes/Instagram), video (Bluescreen/Tiktok), but all with one identity and while keeping your social connections

advantages of the protocol

separates your data from the application > different views of the same data

unique identity for all kind of social apps: did, alias

host your data somewhere else