as an artist:

• you don’t have to shape your content for the algorithm, more creative freedom 

• links are not penalised/cumbersome: put links to tickets, releases, CTA

as a consumer

• no focus on the ‘for you’ feed: less addictive, more informational, outgoing links

• agency to have different feeds, even create your own ones: diversify your consumption depending on your mood

• not missing out on posts: chronological, custom feeds

• choose your app view/experience: microblogging (Bluesky/Twitter), photo (Flashes/Instagram), video (Bluescreen/Tiktok), but all with one identity and while keeping your social connections

advantages of the protocol

• separates your data from the application > different views of the same data

• unique identity for all kind of social apps: did, alias

• host your data somewhere else